Sendinblue is a digital marketing tool that allows businesses to send automated emails, texts, and chats, among other services. Many businesses use these types of tools to attract new clients, or communicate with existing ones. But as an organization working in healthcare, you must consider whether or not the automation platform, like Sendinblue, offers a HIPAA compliant service. So is Sendinblue HIPAA compliant? Details are discussed below.
Why is HIPAA Compliance Important?
For a marketing tool to be effective, they often require the input of consumer data, but as a healthcare organization your consumers are patients. So for you to use an automation tool like Sendinblue, you would most likely need to filter patient data through the platform. As such, Sendinblue would be considered a business associate under HIPAA. As a business associate, Sendinblue is required to be HIPAA compliant to work with healthcare clients. This ensures the confidentiality, integrity, and availability of protected health information (PHI).
Sendinblue Security Features
As HIPAA requires the confidentiality, integrity, and availability of PHI, it is important to assess a business associate’s security features. This way you can be confident that the business associate is safeguarding the PHI that you share with them.