Beware the Use of Online Tracking Tools in Healthcare

In December 2022, HHS issued guidance stating that covered entities may not use tracking technologies (like the Meta/Facebook pixel feature) in a way that would result in a prohibited disclosure of PHI to third-party analytics and social media companies. According to the guidance, patient authorization is required for these disclosures. On December 27, 2023, New York Attorney General Letitia James, after bringing [...]