Marketing is an important part of any business, but it can be overwhelming to figure out how to market your business. There are so many different ways you can promote your practice, but what makes the most sense for healthcare? As a healthcare practice, you most likely won’t take out a billboard to market your services, but you might advertise on social media. Something else that’s [...]
Using social media to promote your business can be an excellent way to grow your practice. But have you thought about how HIPAA plays into your social media strategy? Twitter, for instance, can be used, but with certain restrictions. In the traditional sense, Twitter is not HIPAA compliant. Why? Twitter does not sign business associate agreements (BAAs) with users. Twitter’s Terms of [...]
Marketing is essential to growing any business successfully, but when you work in regulated spaces such as healthcare, there are compliance considerations. Whether responding to an online patient review or trying to increase patient engagement through marketing campaigns, misunderstandings in marketing best practices can lead to patient privacy breaches. The Health Insurance Portability and Accountability Act (HIPAA), which controls what and when [...]
Is digital marketing HIPAA compliant? The answer isn't so simple. The nature of digital marketing requires businesses to analyze customer data through several types of tools such as SEO, ad platforms, CRMs, and other marketing software. However, to be HIPAA compliant each of the tools that you use must be compliant. To provide guidance on the subject, below is our take on HIPAA compliant digital marketing. Digital Marketing [...]
Sendinblue is a digital marketing tool that allows businesses to send automated emails, texts, and chats, among other services. Many businesses use these types of tools to attract new clients, or communicate with existing ones. But as an organization working in healthcare, you must consider whether or not the automation platform, like Sendinblue, offers a HIPAA compliant service. So is Sendinblue HIPAA compliant? Details are discussed below. Why [...]
Privy is a marketing software provider that enables clients to send emails, texts, and popups for their websites. But is Privy HIPAA compliant? The answer is discussed below. Is Privy HIPAA Compliant: Security Features When determining whether or not a software offers a HIPAA compliant service, it's important to assess its security features. The security features must ensure the confidentiality, integrity, and availability [...]
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